Selected work · 2021–2025
Design that moved the numbers.
Checkout, pricing and trust flows where a single percentage point is real money. A few of them are written up in full — the rest are on their way.
- 01
Checkout, off Shopify
Migrated the most revenue-critical flow off Shopify to escape peak-load rate limits — and rebuilt address and payment selection around instant feedback.
+2.68%conversionRead study - 02
Amodira: Sound of the Scent
A 0→1 perfume brand for Virgio. Invented a way to sell a scent online — an original song per fragrance whose layers mirror its notes, so you feel the perfume before you smell it.
7×revenue · Econic saleRead study - 03
Fair Pricing
A price-transparency widget built on day one that went viral, won best e-commerce feature, and became registered company IP.
500K+users reachedRead study - 04
Econic 2025
Virgio’s 2nd-anniversary “anti-sale” — every garment at its cost to make. I co-designed the campaign UI, anchored by a Preview toggle that let shoppers see every sale price days before it went live. Won Best Brand Campaign at the e4m RetailEX Awards 2026.
50×revenue · Eco-nic Fair daysRead study