%

Apex · point of no return

Out loud, in public

On LinkedIn

Sameer leaning out of a window cut into the moon
Sameer at FONTOBER 2025, the Designare font festival
Sameer heads-down building a project at the Virgio hackathon
Sameer talking through an idea over his laptop at a design session
Sameer at MYX, the Myntra design conference

Beyond the product work

Innovation-driven,
code-curious,
always making.

I’m Sameer Kapil. By day I design products at Virgio. But the itch doesn’t stop at the day job — I write code, enter competitions, and turn up to every session where people build things from nothing.

I love the making itself. A prototype in code, a half-broken demo at 2am, a thing that didn’t exist yesterday. That’s the part I chase.

ps: if i’m quiet, i’m probably building something.

Based in Bengaluru, IN

Create Consume

Hello, I’m Sameer.

I’ll be a 1% product designer.Soon.

Innovation-first product designer.

Case studies

All work →
Virgio in-house checkout — payment, map address pin, and add-address screens
01

Faster Checkout Through an In-House Redesign

Bringing VIRGIO’s checkout in-house after sale traffic exposed a bottleneck, with simpler address and payment decisions.

+2.68% conversionRead study
Breaking Prices, Building Trust — Fair Pricing widget, pricing sketches, and DIGIES award
02

Clarifying Prices for Fashion Shoppers

A bill-style price breakdown. Silver at DIGIES for a trust-building element, and company IP behind Econic Fair.

500K+ organic views · customer’s postRead study
Amodira fragrance with its sound layers
03

Audio Experience for Fragrance Discovery

Sound of the Scent for Amodira. I led concept development and interaction design, and created eight tracks using AI to convey each perfume’s character and mood.

2nd most interacted · after the Back buttonRead study
Eco-nic Fair ’25 campaign — Preview cost to make toggle and Zero Margins. Zero Markup.
04

Helping Shoppers Navigate a Cost-to-Make Sale from Discovery to Purchase

Virgio’s anniversary “anti-sale”, every garment at cost. A Preview toggle let shoppers see every sale price days early. Best Brand Campaign, e4m RetailEX 2026.

50× revenue · sale daysRead study

My process isn’t a checklist.
It’s a way of thinking

Start with questions, not solutions

I slow down early to move faster later.

Design is decision-making

Every pixel exists to reduce uncertainty or effort.

Systems over screens

I think in flows, states, and long-term behavior.

Collaborative by default

Best ideas emerge when design, product, and engineering think together.

What’s on your mind?

Something you loved, something that felt unclear, or just a thought. I’m all ears.